Choice.com.au Australia's leading consumer advocacy group | CHOICE

Read independent and unbiased reviews, product tests, articles, information and buying guides from the experts at CHOICE. Includes appliances, electro...

Choice.com.au Overview

/100, Optimization 77/100

Choice.com.au is a structural website that belongs to Australia's leading consumer advocacy group. The website serves as a hub for research, reviews, and recommendations on various products and services. It helps the consumers make informed decisions on what to purchase by providing independent and unbiased reviews, product tests, articles, information, and buying guides. The website covers a wide range of topics that include appliances, electronics, technology, food and drink, babies and kids, outdoor, health and body, and home improvement.

Being a consumer advocacy group, the site is family-friendly, and it helps parents to make informed decisions on what to purchase for their kids. The reviews and recommendations are well researched, and the site goes the extra mile to ensure that the products are safe for kids.

In terms of site traffic, the site has 10713 unique users per day and 20568.96 pageviews, a clear indicator of a significant online presence. The site value is estimated at 359160 US dollars, which is a testament to its relevance in the consumer advocacy space.

The website is hosted by Microsoft Corporation, US hosting, which is known for its high-speed servers and performance. The top-level domain is .AU, which is ideal for reaching the Australian market.

The website is also SSL issued by DigiCert Inc, a reputable Certificate Authority known for its high-grade encryption and security protocols. This helps to secure user data and build trust between the website and its users.

Regarding the website's speed, there is room for improvement, given its PageSpeed Insights score of 61/100. However, the optimization score of 77/100 means that the site is well-structured.

The website's structure is divided into categories, making navigation easy for users. Each category has subcategories that provide more detailed information. This makes it easier for users to find what they need without having to search through a cluttered website.

In conclusion, Choice.com.au provides an excellent structural overview of what a consumer advocacy website should be. It is user-friendly, relevant, informative, and secure. The only improvement opportunity is the site speed, which could be improved for an even better user experience.

Choice.com.au Rank Summary

Global Rank

33,272

Average Load Time

1.48sec

Links In Count

882

Website Value

$359,160

Audience Geography. Where are choice.com.au visitors located?

Country	Visitors
Australia AU	71.8%
United States US	5.1%
India IN	2.2%
United Kingdom GB	1.9%
Canada CA	1.1%
Singapore SG	1%
Hong Kong HK	0.5%
Other	16.2%

Country	Pageviews
Australia AU	62.7%
United States US	2.9%
United Kingdom GB	1.5%
India IN	1.2%
Canada CA	0.8%
Singapore SG	0.6%
Hong Kong HK	0.3%
Other	30%

Country	Rank
Australia AU	594
Singapore SG	15799
Hong Kong HK	31072
Canada CA	43990
United Kingdom GB	44016
India IN	65785
United States US	90082

Where do visitors go on choice.com.au?

Subdomain	Pageviews
choice.com.au	97.86%
action.choice.com.au	0.98%
transformer.choice.com.au	0.67%
other	0.49%

Subdomain	Pageviews per User
transformer.choice.com.au	3
choice.com.au	2.2
action.choice.com.au	2

Subdomain	Reach
choice.com.au	98.72%
action.choice.com.au	1.08%
transformer.choice.com.au	0.49%

How popular is choice.com.au?

Period	Global Rank	Global Rank Delta
past 3 months	33272	1361
past month	33118	-1480
past week	36673	519
yesterday	37937	11444

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	46864	2697	136	-6.986%	1.92	-0.518%
30	43133	-7090	15	20%	2.2	20%
7	52300	-2031	12	4%	1.9	9%
1	47869	11177	14	-22.88%	2.3	10%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	30447	1057	261	-6.704%
30	31550	456	25	-1.57%
7	33408	1427	24	-4.854%
1	37886	12936	23	-31.43%

Choice.com.au Website Safety

Overview

Last Updated: 05/18/2025

Overall result - choice.com.au is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2025

choice.com.au is safe.

Norton ConnectSafe evaluates choice.com.au for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/15/2016

choice.com.au is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

choice.com.au is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

choice.com.au is safe.

McAfee assesses choice.com.au for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze choice.com.au for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

choice.com.au child safety is very good.

The WOT calculates reputation of the choice.com.au. This reputation system receives ratings from users and information from third-party sources, assesses the choice.com.au for safety features and confirms, whether choice.com.au is suitable for children.

SSL Information

SSL Checker Tool

Domain	choice.com.au
Issuer Organization	Google Trust Services
Issuer	WE1
Algorithm	ecdsa-with-SHA256
Valid form	09/06/2024
Expiration	12/05/2024
Signed	Certificate is not self signed
Additional Domains	choice.com.au *.choice.com.au

Choice.com.au Rank History

Alexa Rank shows how popular choice.com.au is in comparison with other sites. The most popular site has Alexa Rank equals 1. If choice.com.au has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to choice.com.au and pageviews on choice.com.au over the past 3 months.

Choice.com.au Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335

ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 04/11/2025

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Choice.com.au Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: choice.com.au
Registry Domain ID: 9b601ea260ec465aaecb8bdccc8fa6aa-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.godaddy.com/en-au/contact-us
Last Modified: 2024-09-06T10:04:58Z
Registrar Name: GoDaddy.com LLC trading as GoDaddy.com
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4426008800
Reseller Name:
Status: clientDeleteProhibited https://identitydigital.au/get-au/whois-status-codes#clientDeleteProhibited
Status: clientUpdateProhibited https://identitydigital.au/get-au/whois-status-codes#clientUpdateProhibited
Registrant Contact ID: efca158f61484a3b96642252ab6c53fc-AU
Registrant Contact Name: IT Admin
Tech Contact ID: fcd39c96586b4c7480a78da608621e3f-AU
Tech Contact Name: IT Admin
Name Server: abdullah.ns.cloudflare.com
Name Server: norah.ns.cloudflare.com
DNSSEC: unsigned
Registrant: Australian Consumers Association
Registrant ID: OTHER N/A
Eligibility Type: Other
>>> Last update of WHOIS database: 2024-09-11T02:22:36Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
choice.com.au	210.215.73.226	3600

Host	MX Record	Priority	TTL
choice.com.au	ALT1.ASPMX.L.GOOGLE.COM	25	3600
choice.com.au	ALT4.ASPMX.L.GOOGLE.COM	30	3600
choice.com.au	ALT2.ASPMX.L.GOOGLE.COM	25	3600
choice.com.au	ASPMX.L.GOOGLE.COM	20	3600
choice.com.au	ALT3.ASPMX.L.GOOGLE.COM	30	3600

Host	NS Record	TTL
choice.com.au	ns2.nexon.com.au	3600
choice.com.au	ns1.nexon.com.au	3600

Host	TXT Record	TTL
choice.com.au	google-site-verification=IJ8ks7ji4Md61HYBAESpT2u4v5p0q3B8eIvZ3czr1IM	3600
choice.com.au	v=spf1 include:_spf.google.com include:_spf.e-activist.com include:sendgrid.net include:cust-spf.exacttarget.com include:mailsenders.netsuite.com include:nexon.com.au ip4:220.240.212.9 include:servers.mcsv.net ~all	3600
choice.com.au	8e214beee4fe41fd9c42d5750759e8f0	3600
choice.com.au	MS=ms50699190	3600

ns1.nexon.com.au
TTL: 3600
Email address: smacdonald.choice.com.au
Serial: 2019080101
Refresh: 3600
Retry: 1800
Expire: 604800
Minimum: 600

Choice.com.au HTML Check

HTML Validation Tool

Errors

When the attribute “xml:lang” in no namespace is specified, the element must also have the attribute “lang” present with the same value.

A “meta” element with an “http-equiv” attribute whose value is “X-UA-Compatible” must have a “content” attribute with the value “IE=edge”.

Element “img” is missing required attribute “src”.

Bad value “” for attribute “target” on element “a”: Browsing context name must be at least one character long.

Bad value “” for attribute “id” on element “a”: An ID must not be the empty string.

Attribute “name” not allowed on element “meta” at this point.

Element “meta” is missing one or more of the following attributes: “itemprop”, “property”.

Warnings

The “type” attribute is unnecessary for JavaScript resources.

The “type” attribute for the “style” element is not needed and should be omitted.

Document uses the Unicode Private Use Area(s), which should not be used in publicly exchanged documents. (Charmod C073)

The “banner” role is unnecessary for element “header”.

The “button” role is unnecessary for element “button”.

The “navigation” role is unnecessary for element “nav”.

The “name” attribute is obsolete. Consider putting an “id” attribute on the nearest container instead.

Section lacks heading. Consider using “h2”-“h6” elements to add identifying headings to all sections.

The “contentinfo” role is unnecessary for element “footer”.

Consider using the “h1” element as a top-level heading only (all “h1” elements are treated as top-level headings by many screen readers and other tools).

Choice.com.au Desktop Performance

Last tested: 08/24/2016

Desktop Speed

82%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Reduce server response time

Optimize images

Desktop Resource Breakdown

Total Resources	47
Number of Hosts	13
Static Resources	27
JavaScript Resources	9
CSS Resources	3

Choice.com.au Mobile Insights

Last tested: 12/09/2019

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

61%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Prioritize visible content

Enable compression

Minify JavaScript

Optimize images

Minify HTML

Mobile Resource Breakdown

Total Resources	133
Number of Hosts	28
Static Resources	39
JavaScript Resources	62
CSS Resources	4

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Choice.com.au Australia's leading consumer advocacy group | CHOICE

Read independent and unbiased reviews, product tests, articles, information and buying guides from the experts at CHOICE. Includes appliances, electro...

Choice.com.au Overview

Choice.com.au Rank Summary

Choice.com.au Website Safety

Choice.com.au Rank History

Choice.com.au Hosting Information

Choice.com.au Domain Registration and Settings

Choice.com.au HTML Check

Choice.com.au Desktop Performance

Choice.com.au Mobile Insights

Choice.com.au Similar Audits

Choice.com.au Common Typos